I just came across a newly launched social networking search engine that called yoName. The launched of yoName will definitely help reinvigorate the users in various social networks that always wondered how they could find their friends among all different user-driven content Web applications and social networking sites. However, currently this search engine would capable in deliver people search from MySpace, Friendster, Xanga, Facebook, Digg and Match. It aimed to provide a one-stop social networking search engine by leveraging the existing assets, i.e. people in the aforesaid providers. No doubt yoName is targeting the rising trend and popularity of social networking, but an apparent problem is how the users group of these sites would want to use. In other words, mocking around friends through the offered services of yoName. Moreover, it appeared that yoName is not working 100% at least when I enter my friends’ information for some of the above mentioned sites. It seems that they’re not updating their database in a timely manner. One day they didn’t fix this problem, the users will not use it or the current users will flee.

yoName is not the only social search engine in the market. Wink does provides people search on MySpace, Bebo, LinkedIn, Live Spaces, and Friendster. So do ProfileLinker, Upscoop, and the stealth Streakr.