Joost has finally unveiled its official site for the China people. A bit surprise that the domain of Joost’s Chinese version is not carry any Joost or Tom’s letter (Joost partnered with Tom.com in developing and marketing the Joost Chinese site), but a new domain name called My100Fun.com. The general thinking is that a lot of startups that come to China building a sister site likely to use another domain name for the site, with number included in the domain name. An example is a startup mulu100, owned by edgeio.com, a classified advertising platform that shut down last year.

My100Fun inherited the same home page design as Joost, featuring some of the most popular English shows on the landing page. However, not that many Chinese shows can be found on this site. if we consider this My100Fun will help Joost to open the China market, it only showed that it is not completely ready yet.

By the way, you also can find the Joost advertisement (as shown in the below) on Tom’s Skype Website.

via [cnBeta]