PopShops is a new widget and store building service that is newly released in the market. As the service is optimized for bloggers that want to find new ways to monetize their site, we can expect PopShops widgets will be pervaded on the blogs that the bloggers want to make some pretty good money in cover the costs of server fee. If you are one of the regular readers at TagEdge, you’ll noticed that I’m a fan of widget, and I did some reviews on some of the widgets available on the Web. However, the available of this type of widgets really forcing me or other bloggers to think of their traditional ways of earning revenues, i.e. AdSense and Amazon in an entirely new way, and different channel. Of course, there is no answer as to which systems, the AdSense, Amazon, or the affiliate produces the highest income for the bloggers.

Apparently, PopShops is sounds attractive to the bloggers or Web site holders in the sense that they have more than 17 million of affiliate catalogs, as reported on their landing page. Easy installation, i.e. 3 steps (pick, click, pop). Easy to use, just copy and paste the code into a blog or Web site. Plug-in are available for TypePad and Blogger accounts at the time of writing. The beautiful part is the Affiliates keep 100% of their commissions: basic service is free and then there are two additional subscription levels. PopShops is currently associated with some other well-known affiliate advertisement networks such as Commission Junction, LinkShare, and ShareASale, but I wonder whether they will build their own affiliate network in the near future. But my sense is that, in spite of the huge number of widgets available on the Web, this startup has done the ordinary affiliate system in a totally different way.

PopShops is built on the Ruby on Rails platform and it leverages the latest AJAX technologies with a major focus on usability. Competitors in this field include Tumri, Teracent and Wize Typepad Widget.

Update July 31, 2007: PopShops has over 20 million of affiliate products.