The blogosphere has speculated that Quarterlife might not have a long life on NBC. This is particularly attributed to the size of the audience on Tuesday night, happened to be only 3.8 million viewers in the 10pm TV slot, ranked third behind Jericho that debut on CBS, and Primetime: What Would You Do Now? that debut on ABC. If you watch the shows available on Quarterlife’s site through the Internet, you won’t know the estimated statistics other than Quarterlife or any Web measurement firm released it. At this point, I’m not sure that the poor figures did help Quarterlife in getting more buzz. However, it is certainly Quarterlife has made their name well-known for its sluggish start from Internet to the television network.

Ironically, Quarterlife has made their name first known to the public with the TV debut strategy by firstly premiered on MySpaceTV. The pace of growth continues to accelerate with the TV crowd, predicting that it will eventually make it on dual PC community and TV world. Unfortunately, results often speak louder than the ambition. Apparently, Quarterlife will not give up easily, they have launched their own social networking site, but it’s still believed to be too complex for ordinary users. I’ll expect only a certain number of people that want to upload their user-generated content would eagerly to join and actively involved in Quarterlife’s social network activities.

Will the Reuters comment on Quarterlife, i.e. worst time-period performance in at least 17 years scare out some of the Internet firms that want to follow the same path, i.e. from Internet to TV? However, it doesn’t stop the sheer number of opportunities for these type of firms as the Internet has shifted to a mainstream media delivery platform. With or without NBC’s slot, I think Quarterlife will survive if they have a group of producers constantly produce high-quality video clips that live up to the demand of the viewers. Temporarily, it seem that they have.

via [The New York Times]