Last November, I posted on a topic called “PageRank and RealRank,” and now the RealRank is available to the public. RealRank does offer an alternative solution for bloggers especially if their blogs’ PageRank values have been dropped to zero by Google. According to IZEA, RealRanks is the first ranking service site that heavily focused on the importance in terms of traffic and influence of a particular blog in the blogosphere. The way IZEA engaged in its efforts to provide this service is appealing to bloggers, although its long-range goal on how this ranking service is heading remain opaque. So far, there is unquestioned that the RealRank is created on a direct basis that all blogs that participated in IZEA’s PayPerPost program will resume their blog’s Google PageRank from zero to the value they previously held. However, I wonder those bloggers are happy with the value they got from RealRank is the same value as PageRank before but their blogs’ PageRank values still remain as zero.

IZEA stresses the benefits of their new formula, i.e. 70% visitors, 20% inbound links, and the remaining 10% page views. They positioned this ranking service as the one with more reliability, and blog compatibility as this RealRank is targeted barely on blogs. At first glance, RealRank could form a basis for a future online advertising network that provides the pre-determined advertising value for a blog.

It is important to note that this ranking service still in Alpha mode and the immature of the service is expected. However, they have published their API of this RealRank in order to make this service mashable.

Today Google Operating System blog has wrote an article entitled, “PageRank and Page Links,” explaining why Google dropped the PageRank (PR) of some sites to 0. Fundamentally, a high PR value of a site has significant value towards its advertising worth in the market. The higher the PR of a site, the more valuable its advertisements appeared on its site. Over time, the PR algorithm, coupled with Google’s search technology, was able to helped Google in delivering fast and reliable searches. Thus, it’s not surprise that every site holder will want their sites to get a higher PR.

Now, those sites which had the reduced PR values or their PR values are being reduced to zero could have a new metrics that measure their sites’ “importance” in a new way. It called RealRank, as a means to solve the PR system, as they said, “I we believe we have a solution and that solution is RealRank.” Their formula is relatively simple.

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

RealRank service will probably release to the public within these two weeks. Meanwhile, I believe the paying advertisers would have difficulty justifying the importance of a particular site with a high RealRank but a low PR value.