Tumri, founded in 2004 is aimed to serve the future needs of the growing number of advertisers and bloggers. It is the world’s first integrated merchandising and advertising network that can intelligently deliver targeted products to the online consumers. In other words, if the owner of a site that didn’t like the advertisement units appeared on her site, she can tweak and choose over what the advertisements that should be displayed on her site. According to the newest press release of Tumri, they have just raised $10 million from Lehman Brothers Venture Partners, alongside with existing investors, Shasta Ventures and Accel Partners. Its proprietary technologies included AdPod that is an AJAX built-in and Tumri believed it would increase the click-through rate and customer interaction. Currently, Tumri’s advertiser network includes Zappos, Macy’s, Wal-Mart and Sears.

No doubt, they’re poise for growth now, albeit that several sites have the preference to use Google AdSense system in which this particular platform has recently introduced the beta testing of streaming video advertisements. But I believe it won’t stop Tumri from becoming the leader in the field of Advertising 2.0.