Started from today, the eight years of episodes of “The Daily Show of Jon Stewart” are fully accessible on the Web through a site that called TheDailyShow. TheDailyShow is owned by Comedy Central, a well-known brand name that operated under the umbrella of Viacom. With the release of “The Daily Show” on the Web, Comedy Central has therefore added 13,000 video clips in its database. Users can now search and watch the video clips for free based on a system of tags.

The launched of TheDailyShow Web site will eventually impact Viacom and their users as a result of consumerization. The emerged of these kind of video platforms often been regarded as the late-movers, as opposed to YouTube. However, TheDailyShow has generated a lot of buzz among the advertisers that are growing uncomfortable with the number of consumers skipping commercials with their DVRs. As such, we see Tivo, WENDY’s and AT&T are the launched advertisers for this new site.

Viacom is an entertainment content company that primarily operates in the US. The company provides its services through television, motion pictures and digital platforms. Their products and services are offered under some well-known brand names that include MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo, BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. Currently, Viacom has presence in the North America, Europe, Latin America, Asia and Africa. In particular, Viacom has achieved an explosive growth this year, they have joined Joost as a key content partner in February this year. In addition, they also announced a multi-year partnership with Yahoo! in April, as Yahoo! will serve as their exclusive provider of sponsored search and contextual ads to some of the Viacom’s sites.

Viacom sues Google’s YouTube for $1 billion, but the above clip is the funny one, or otherwise, the Daily Show interpreted by Demetri Martin.

Update: Aha, the above clip is no longer available. Below the same clip that I found on another site, i.e. Comedy Central. Meanwhile, Comedy Central is owned by Comedy Partners, a wholly-owned division of MTV Networks, which is a division of Viacom, as mentioned in this post. Note that this clip will expire on April 22.