Wetpaint, a startup founded in June 2006 has launched its Facebook application called Wiki Whiteboard. Wetpaint was best known as a creator for the consumer-friendly wiki and the expand into Facebook territories allows the startup to forge new users and promote their collaborative platform. The launched of Wiki Whiteboard allowed an existing Facebook user to instantly create a collaborative wiki with her friends within the Facebook platform. Since Wetpaint platform is acted similarly to wiki or forum, but their main purpose is to make the site grow outside of their core by facilitating their users to contribute to some Web sites built by the Wetpaint community and to cultivate a knowledge society. Typically, Facebook users can start from scratch to create their wikis on any topic, or automatically connected to wikis for any Facebook group that they have joined. It works much the same and in a predictable way as the Wetpaint users that using Wetpaint all the while, thus posting comments, links, stories, or photos are allowed in this Wiki Whiteboard.

Meanwhile, to encourage more Facebook users to join Wiki Whiteboard, Wetpaint has announced the “Makin’ Wiki Contents” to award a free 8G iPhone to one lucky person that creates a Facebook wiki using the Wiki Whiteboard. Currently, Wiki Whiteboard features several starter templates for the Facebook users, including Class Notes, Party Planner, Spring Break Planner, Video Gallery, Sorority/Fraternity and Dorm Hall.