A Seattle-based startup Widemile has raised $4 million convertible debt financing from existing investors, company management and industry insiders. This announcement was made through its official home page in a press release that published by them today. In fact, the amount $4 million was not raised in today, but over the past year, with a portion of it has already been consumed, according to this news source. However, from an external perspective, this round of financing mean more than the amount of money that raised by them. By using the fund to further expand their staff base and improve their content optimization technologies, Widemile could gain competitive advantage by continually refined the advertisement campaign performance and spending efficiency model and this type of information is not easily available to most of the Website holders. And internally, this round of financing is a testament that the paid search industry is growing, and by investing in these sort of startups, the investors can create more values as the growth of this paid search industry outpaced the development of one firm’s business capabilities.

Widemile’s customers can be classified as group of Websites that want to improve their ROI (Return on Investment), or the conversion rate. In this e-business era, there is no longer a question whether a company should spend money on online advertisement or bid the right keyword to attract the Web surfers, it’s down to how a company should wisely choose the most effective method to drive the browsing customers shoppers into paying customers. Unfortunately, there are different ways of fine-tuning and optimizing a particular Website for a better ROI results. Potential customers must understand which technology meet their needs as each technology offered by these landing page optimizers are varied.