Vudu: Come As The Movies Are
I’m not sure I will be as hilarious as many of the people when they first saw the Vudu box, that deliver the movies to the TV without the PC or the cable box. Vudu, aka Marquee, Inc. is getting a lot of buzz when The New York Times has wrote an article that surround the stories, background, industry analysis on this stealth mode company. This company was founded in year 2004 and their senior executives are holding the vast experiences in developing the digital video recorders, and has $21 million funding from Greylock and Benchmark Capital. What caught the eyes of the venture capitalists is their Vudu box; planned to be launched in this summer in the U.S. Their technologies is indeed a breakthrough technology in the sense that it helped the users to download the movies in the peer-to-peer (P2P) manner, but the selling point for this Vudu box is the users could get the instantaneous experiences when watching the movies through Vudu, without the needs of waiting hours in downloading a particular movie. To get the first grasp of what Vudu box is all about, you can click here to read the Vudu story covered by Gizmodo.
I read that this Vudu has patented some of its unique designs in the Vodo box, but until this moment I could only found one of its patents that called, “Method and system for providing instantaneous media-on-demand services by transmitting contents in pieces from client machines,” that they trademarked in year 2005. With respect to this Vudu box, they claimed that this is a method of providing instantaneous media-on-demand services over a network, their first core technology. Since there are more than 105 million TV-watching households in the U.S., I’m interested to know what is their product strategies in order to penetrate the U.S. market? Will this company focus on obtaining the patents as one of their market protection strategies when they officially launch their Vudu box in the summer? In order to empower users, how usefulness it is, will their users claimed with Vudu box, viewing movies, or videos will be a lot more enjoyable. Also, will the users recommend to their friends or relatives? I really interested to know the answers in this summer.



