Amazon Funds Animoto

Animoto, a new Web application that let users to create their own MTV-style videos from images or music they choose, is announcing a venture capital fund from Amazon. Although the sum of funding is not disclosed in their blog, but this funding mean that they’re just begun to fulfill their promise to collaborate, as Animoto was able to scale its service to meet the exponential growth with the help of Amazon Web Services.
As Brad Jefferson, the Co-Founder and CEO of Animoto said, “Before AWS (Amazon Web Services), we simply could not have launched Animoto.com and our professional video rendering platform at our current scale without massive CapEx and a lot of VC funding. The viral spike in Animoto video creations we experienced this week would have been disastrous without AWS.”
In fact, Animoto was founded in August 2007, headquartered in New York, and currently has 160,000 registered users. Upon sign-up, users are given the ability to create a 30-second videos, i.e. Animoto Shorts for free, but the videos are not downlaodable. However, to extend a longer length videos, they simply required to pay a premium rate that costs $3 each video and it includes the ability to download the video to their desktop computers. Videos created can be embedded onto any blogs, social networks such as MySpace or Facebook, or Websites such as YouTube, or shareable through emails. To create a video, it appears to have become an easy job for novice users, as they only need to follow three steps, that are 1) Get your images, 2) Get music, and 3) Finalize with details. Normally, to complete a video, users are require to wait for 8 minutes to half an hour, depending on the length of the video to be created. But bear in mind, the best browser to do the job is Safari browser.
Animoto is changing the way it competes, simple steps to create videos or slideshows, and the images browsing and uploading process is also simple. In the meantime, Animoto also support direct image retrieval from Flickr, Facebook, Smugmug, Picasa, and Photobucket. And for the music soundtrack selection, users can mix any of their MP3s to their videos. MP4 format will be expected on its way soon.
Nevertheless, users are recommended to pay an annual fee of $30 in order to get an All-Access Pass. This All-Access Pass will allow users to produce an unlimited number of full-length videos for one year. Additionally, they also can download any of their videos, whether they’re Video Shorts or Full-Length videos to their computers.







