August 31, 2008
Hellotree! A Growing Family Network
Much has already been said about the online family tree applications on the Web, that allows you to build your real-life family network into a genealogy in order to preserve your family history. I recently came across Hellotree! A Canadian startup that focused on family network as its main growth driver. Upon you sign-up for the site, you can start to email your family members to join this Hellotree! and begin to grow your own family network.
When you do this, you’ll notice that your own family network is growing from your near relatives with whom you share with a common ancestor. In other words, it is like a family-type of social network, and a diagram offered by Hellotree! will underline the existing of one’s family genetic link. On the site, users are allowed to build their profiles, share family photos, and choose the privacy level of their profiles if they want to.
However, while few startups in this field such as this Hellotree!, MyHeritage and Geni are already focusing on the evolution of this family social network, they all have yet to achieve differentiate strategy and thus risk missing a significant differentiation advantage.
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